CLAS

Visual identity

CLAS, Coalition for America’s Health is a coalition of more than 200 Non-Governmental Organizations that has the purpose of preventing and controlling Non-Communicable Diseases (NCDs) in Latin America and the Caribbean.
The challenge was to develop a visual identity that reflects the union and teamwork that they carry forward. Through simple forms, it was possible to generate an isotype that brought together several of the characteristics to be communicated: collaboration, strength, health, representation of Latin America, among others. It is complemented by a powerful and attractive color palette that reflects the spirit of movement and action that characterizes CLAS.