Delix

Delix is a new brand launched as a 100% online store with a last-mile delivery model. Its goal is to simplify people’s lives through a seamless, fast, and efficient shopping experience. The project involved the full development of its naming, verbal and visual identity.

To build a brand identity that communicates both closeness and dynamism, with a tone that is direct and friendly. The identity needed to balance a tech-forward approach with a human touch, standing out in a growing and competitive market.