DOTR is a business consultancy that seeks to provide solutions to LATAM startups so that they can expand and grow their businesses. The greatest talent they have is the ability to rethink processes, business models, roles and teams, opportunities for improvement, schemes and new work methodologies. Their goal is to face challenges from another perspective, making them their own and transforming the reality of their clients.
For this reason, the identity and its visual universe needed to be disruptive, creative and relaxed spirit. A dog looking up, a complete and varied color palette, give life to the identity of a project that promises to change the way of thinking about business.