Focus on the America´s 2024

The challenge was to design a compelling communication strategy for the IDB's event at the World Water Week by SIWI, focused on highlighting the diplomatic relations surrounding water.

The main objective was to emphasize the importance of cross-border connections between nations sharing water resources in Latin America. Through a carefully crafted visual identity, an aesthetic aligned with the core message, and an integrated communication approach, the aim was to inspire reflection on unity and international cooperation for the preservation of this vital resource, particularly in transboundary areas.

To achieve this, multiple communication assets were developed, complemented by a motion graphics video featuring illustrations created exclusively for this project.