TPS Week 2021 – BID
In 2021, the Transportation Division of the Inter-American Development Bank (IDB) organized the area’s annual meeting virtually. Historically, this meeting was held in person, but due to the Covid pandemic, it was taken to the digital world. Therefore, the challenge consisted of developing a super attractive and fresh visual universe that accompanies this new modality.
The concept behind the main poster was to capture the essence of the transportation area and the many facets or problems that this division seeks to solve. The graphic pieces developed played with the visual world interspersing elements, colors, etc.