Wibond

Branding

Branding process for Fintech, naming, communication guidelines, personality, tone, identity and visual universe. NAK worked together with Wibond’s team to define all brand guidelines, starting with the name and moving on to the values, brand promise, worldview, benefits and essence: Building trust with every transaction and leveraging opportunities.
Wibond’s mission is to generate a great network of empowered companies that conduct meaningful and safe transactions on a single platform. With trust as a fundamental value, we developed the brand’s identity and a visual system capable of adjusting to different channels and representing the brand’s personality: global, intelligent, innovative and transparent.